Our Story

Hi! I'm FiFi.

I was born in Indonesia and grew up surrounded by island life, where the ocean was never just a destination, it was home. Even after years of living in the United States, I've always found myself drawn back to the water. There's something about coastal living. The slower pace, salty air, and endless sunsets that brings a sense of peace I haven't found anywhere else.

Beyond the Coastline was created from that feeling.

I wanted to build something I'd actually wear: clean, timeless apparel inspired by the places that shaped me and the simple moments that make life feel full. More than just a clothing brand, Beyond the Coastline is a reminder to slow down, seek adventure, and stay connected to the places that make you feel most alive.

At the heart of the brand is Rex, my lovely Australian Cattle mix. You'll find him riding a surfboard in our logo.  A symbol of loyalty, curiosity, and the joy of exploring life with your best friend by your side.

As the brand grows, so does our commitment to giving back. That's why 10% of every purchase helps support Bali dog rescues and ocean conservation efforts. The beaches and oceans that inspire this brand deserve to be protected, and so do the animals that call them home.

Whether you grew up by the coast, dream of living near the ocean, or simply feel a little more yourself when you're close to the water, you're part of this community.

Welcome to Beyond the Coastline <3